Summary: Teens are (over)confident in their web abilities, but they perform worse than adults. Lower reading levels, impatience, and undeveloped research skills reduce teens’ task success and require simple, relatable sites.

Teens are wired. Technology is so integrated with teenagers’ lives that creating useful and usable websites for them is more critical than ever. To succeed in a world where the next best thing is a click away and text message interruptions are the rule, not the exception, website creators must clearly understand what teens want and how to keep them on a site.

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